Director of Demand Generation

Worldwide

About Decimal

Our mission is to solve accounting operations for small to mid-sized businesses (SMBs). Currently, 60% of the 6 million SMBs in the United States say they are unhappy with their accounting operations: it's a mess of disconnected processes, technology, and people. To solve this need, we take over our clients’ accounting operations by pairing our people with our technology platform that unifies financial data, workflow, and communications. The Decimal platform helps automate large chunks of repetitive manual processes and manages the completion of work that can’t be automated. 

 

We are well-funded (we just closed our $9.2mm seed round), capital-efficient, and building for the long term. This is a great opportunity for you to join a fast-growing tech company that is fundamentally changing an outdated, slow-moving industry. Decimal is headquartered in the cloud which means we invest in full-time remote work from your home office. We have communities of remote employees across the US - join our team and see why we are so excited to work here!

 

About your role

Decimal is looking for a growth-focused Director of Demand Generation who has a proven track record in Enterprise/B2B digital acquisition, managing multi-channel integrated campaigns that drive engagement, conversions, and pipeline growth. This individual will drive impact by establishing and growing a demand generation engine that fuels long-term profitable growth for a multimillion-dollar recurring revenue business.

In this role, you will help shape the future of Decimal by developing, executing, and refining cutting-edge, integrated demand strategies across various channels, including SEM, SEO, email nurture, events, paid social, and more. Critical to success will be deep collaboration and close partnership with, Sales, RevOps, and others.

We are looking for an individual with an entrepreneurial mindset who thrives in a team-oriented environment, is Inspired by challenges, and always seeking ways to up-level our opportunities for growth. The ideal candidate is a master at demand generation best practices, as well as agile and iterative in their approach to optimizing demand programs.

 

What you’ll do 

  • Own and manage a scalable demand generation engine at Decimal that drives consistent pipeline growth across a wide range of marketing channels.

  • Oversee the management and optimization of digital channels such as SEM, email nurture, digital advertising, pay-per-lead programs, paid social, content syndication, and others. 

  • Oversee the management and execution of live and virtual events, webinars, media sponsorships, and similar activities.

  • Collaborate with revenue team/leadership to identify the most effective value propositions, marketing messages, and calls to action for the company’s ICPs and then incorporate those messages into compelling and creative ad copy and offers.

  • Work closely with Sales to ensure effective follow-up and qualification for inbound leads, and support Sales’ outbound prospecting efforts with targeted advertising, email nurturing, etc.

  • Utilize demand generation metrics to ensure Marketing programs deliver business impact as measured by new and expanded, pipelines, bookings, etc.

  • Implement and optimize an effective lead-scoring model to ensure the Sales team engages prospects showing the highest level of buyer intent.

  • Manage and grow the Marketing database and ensure the highest levels of data hygiene.

 

Qualifications

  • 7+ years of Marketing experience

  • 3+ years of Demand Generation experience

  • Ability to work in a fast-paced high-tech environment with a proven track record of delivering innovative plans that drive revenue.

  • Team-oriented disposition with the ability to influence key stakeholders and foster collaboration that drives results across cross-functional teams.

  • Expertise in marketing technology for demand generation, including HubSpot, Salesforce, Google Ads, etc.

  • Specific experience building and managing ongoing nurture campaigns supported by key data points and metrics.

  • Outcome-focused mindset. You will be driven by a demand gen “quota”. 

  • Relationships and experience with vendors for lead sourcing, email optimization, digital ad creation.

  • Experience with Enterprise/B2B copy for large, complex sales, as well as marketing to unique buyer personas.

  • Experience in monitoring and analyzing data – including deeper-funnel metrics – to evaluate program effectiveness.

  • Able to draw insights from data that will influence strategy and execution of demand generation.

  • Marketing budget creation and management experience to adjust and align to the highest generating channels. 

  • Enthusiastic problem-solver who can improvise and think creatively while optimizing on spend

  • Excellent written communication skills, able to convey complex ideas in a way that is easy to consume.

 

Benefits

💪 Competitive salary + equity

💰 401K retirement savings plan

🚑 Health, dental and vision insurance 

👩‍💻 All equipment is provided by Decimal

🚀 Flexibility to travel and work anywhere that suits you best 

🏝 Time for life - unlimited vacation policy and paid holidays

🏆 Recognition for the work you do and the success of our team

 

Decimal is full of passionate people who are driven in a variety of disciplines—and each of them brings their unique perspective to everything they do. We hope you’re feeling excited about the role and our team! Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Decimal’s mission and can contribute to our team in a variety of ways—not just candidates who check all the boxes. We want people to feel comfortable expressing their true selves and to come, stay and do their best work here.

 

Creating a safe and inclusive workplace is critical to the success of our company and of our employees, so it’s our aim to recruit, hire and promote without bias against race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status or any other status protected by applicable law. As we learn and as we grow, we’re committed to ensuring that these ideals are at the forefront of everything we do.

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