Online Paid Advertising Specialist (Full-Time, Exclusive Role)

Anywhere in the World

Headquarters: Cape Town, South Africa
URL: https://limemedia.co.za/

Employment Type:

  • Full-time

  • Exclusive (no agencies or freelancers with other clients)

  • Remote (with regular reporting and availability in your time zone)

  •  

Primary Objective:

To plan, manage, optimize, and scale performance-based paid advertising campaigns (Search & Display) across Google Ads, Bing Ads, and potentially Meta (Facebook/Instagram) and TikTok, focusing on acquisition at or below target CPA and volume growth.

Key Responsibilities:

Campaign Management:

  • Create, manage, and optimize campaigns on Google Ads and Bing Ads.
  • Set up and refine Search, Display, and Retargeting campaigns.
  • Bonus: Run and scale campaigns across Meta Ads (FB/IG) and TikTok Ads.
  • Maintain multiple ad accounts across different brands or offers in the finance niche.

Performance Optimization

  • Monitor daily performance metrics (CPA, CTR, ROAS, Conversion Rate).
  • Eliminate underperforming segments, placements, or keywords.
  • Scale winning campaigns while maintaining profitable CPA targets.
  • Utilize all available tools on each platform to enhance performance (e.g., audience signals, automation, scripts, extensions).

Campaign Expansion

  • Research and expand keyword targeting, audience segments, and placements.
  • Test new ad formats and campaign structures.
  • Propose and implement A/B tests for copy, creative, landing pages, and CTAs.

Creative Management

  • Provide creative direction or request specific creatives from internal teams.
  • Collaborate with designers/video editors to source or refine assets for ads.
  • Ensure ad assets comply with platform policies and are aligned with brand messaging.

Reporting & Strategy

  • Deliver clear weekly and monthly reports summarizing key metrics, insights, and next steps.
  • Prepare ad hoc reports when required.
  • Bring proactive growth ideas and strategies to meetings and debriefings.

Required Skills & Competencies:

Technical Skills

Advanced-level experience in:

  • Google Ads (Search, Display, PMax, Retargeting)
  • Bing Ads

Bonus: Experience with

  • Meta Business Manager (FB/IG Ads)
  • TikTok Ads Manager

Proficient in:

  • Google Tag Manager
  • Google Analytics (GA4)
  • Conversion Tracking setup & validation
  • Audience segmentation & remarketing

Solid understanding of:

  • Keyword research tools
  • Ad copywriting principles
  • Campaign budget allocation
  • CPA-based optimization strategies

Soft Skills

  • Strong analytical mindset with data-driven decision making

  • Proactive problem solver with a test-and-learn approach

  • Excellent written and verbal communication skills

  • Comfortable working independently with high accountability

  • Strong time management and ability to juggle multiple projects/accounts

Deliverables:

  • Fully optimized and actively managed campaigns across designated platforms

  • Weekly performance report (summary of spend, conversions, CPA, optimizations)

  • Monthly performance review (growth vs targets, insights, next steps)

  • Creative briefs or asset requests

  • Strategic growth recommendations

  • Documented testing roadmap and learnings

Ideal Candidate Profile:

  • 3–5+ years of hands-on paid media experience (Search & Display focus)

  • Direct-to-consumer or lead-gen experience in finance or high-trust industries

  • Familiarity with compliance-sensitive advertising and ad policy workarounds

  • Performance-focused with a relentless drive to lower CPA and scale volume

 

To apply: https://weworkremotely.com/remote-jobs/lime-holdings-pty-ltd-online-paid-advertising-specialist-full-time-exclusive-role

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