Product Marketing Manager

About HealthRhythms 

Backed by elite Silicon Valley VCs and strategics ($40M), our mission is to alleviate unnecessary suffering by bringing mental health into the modern era of medicine. The market now recognizes that there is no health without mental health.  By combining the multi-dimensional sensing capabilities of mobile phones with the power of embedded and cloud computing platforms and novel AI algorithms, we continuously, objectively, and accurately measure mental health status for the very first time. We are realizing the vision of precision medicine for mental health by anticipating clinical deterioration before it reaches crisis proportions and by delivering personalized, just-in-time interventions based on each patient’s own behavioral profile.  

Our deep tech solution founded on 35 years of empirical evidence - led by our four co-founders and over 957 peer reviewed papers between them - addresses at the root cause the dual crises of insufficient access to mental health care and lack of measurement to assess intervention effectiveness. We have the advantage of a 35 year head start, best in class team, robust IP portfolio, and the largest mental health AI data set. 

UCHealth ($6B) declared "HealthRhythms will change the face of care," and its #1 strategic priority is to deploy our platform to its 2.5M patients. UC invested twice and put its Chief Innovation Officer on our Board. Otsuka ($18B pharma) invested in HealthRhythms after assessing 500+ mental health companies, recognizing our potential to revolutionize the industry. Otsuka put its CMO on our Board. 

If joining an accelerating 100% remote startup, working with an extraordinary team who have united behind a mission to significantly improve the lives of patients  sounds meaningful and exciting to you, please read on and apply. 

As a Product Marketing Manager you will play a pivotal role in driving successful market adoption of our solutions. You will be responsible for developing and executing comprehensive product marketing strategies that enable the adoption and growth of our platform among pharmaceutical companies, healthcare providers, payers, and other key stakeholders. Your expertise will be critical in positioning our solution, creating effective sales materials, understanding customer needs, and driving go-to-market efforts.

Key Responsibilities:

• Market Research and Analysis:

  • Conduct market research to identify healthcare industry trends, competitor offerings, and customer needs.

  • Analyze market data to define target customer segments and opportunities.

• Product Positioning and Messaging:

  • Develop clear and compelling value propositions for our digital healthcare solutions.

  • Craft product messaging that resonates with healthcare professionals and decision-makers.

• Go-to-Market Strategy:

  • Collaborate with cross-functional teams to create and execute go-to-market plans for new product releases and updates.

  • Define pricing strategies and packaging options to maximize market penetration and profitability.

• Content Creation:

  • Create high-impact marketing collateral, including product brochures, whitepapers, case studies, and web content.

  • Collaborate with the content team to produce engaging content that educates and informs our target audience.

• Sales Enablement:

  • Equip the sales team with the tools, training, and resources needed to effectively communicate product value.

  • Develop sales enablement materials, such as presentations, FAQs, and objection handling guides.

• Customer Engagement:

  • Establish strong relationships with key customers and gather feedback to inform product development.

  • Develop customer success stories and testimonials to showcase the impact of our solution.

• Product Launches:

  • Plan and execute product launch campaigns, including digital marketing, email campaigns, and events.

  • Coordinate product launch events and webinars to engage prospects and customers.

• Performance Analytics:

  • Measure and report on the effectiveness of marketing campaigns and product adoption.

  • Use data-driven insights to refine marketing strategies and improve product positioning.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

• Proven experience in product marketing, preferably in the healthcare or B2B SaaS industry.

• Strong understanding of the healthcare landscape and digital healthcare solutions.

• Excellent written and verbal communication skills.

• Creative thinker with a data-driven approach to decision-making.

• Proficiency in marketing automation tools and analytics platforms. Preference for experience with Braze and Amplitude.

• Ability to collaborate effectively with cross-functional teams.

Until now, mental health has been the only field of medicine lacking objective measurement. Health Rhythms captures data to create objective and actionable insights to improve mental health outcomes globally. Providers use Health Rhythms data to improve outcomes for their patients, and life science companies use Health Rhythms data to study and create better therapeutic solutions.

We believe that the 3B supercomputers in pockets around the world can be a platform to deliver mental health as a human right. If you believe the same, let's talk.