Founding Marketing Manager

At Flourish Labs, we’re on a mission to bring accessible, affordable mental health support to everyone who needs it by empowering people to support each other. We believe that peer support is an effective, yet underutilized solution to the mental health crisis. Peer supporters use their own lived experience of mental health challenges to help others.

We are growing the workforce of Certified Peer Supporters by training students in peer support skills, such as active listening, building rapport, strengths, self-care, coping strategies and safety. We’ll offer peer supporter jobs in our peer support network, launching later this year. Students who want support will be able to find Certified Peer Supporters in our network who match their needs, and book support sessions via our digital platform.

We’re partnering with nonprofits and colleges to bring the peer supporter training and job opportunity to students. Youth Era, a peer-led organization based in Oregon with deep experience in training youth peer supporters, is our training partner. We’ve been designing our program with Active Minds, the largest nationwide network of student mental health volunteers with chapters on over 600 college campuses.

We also offer a free app, håp, which helps students track the ups and downs of their mind, connects them to crisis support and makes it easier to reach out to their friends for support.

You can see our current team here: https://flourishlabs.net/about-us/

We recently closed our seed round led by Gradient Ventures, with participation from Collaborative Fund, Learn Capital, WGU Labs, Tiny VC and some wonderful angels. We are now hiring across a number of areas.

You can see all our open roles and apply here: https://flourishlabs.net/careers/

Join our team and help to bring mental health support to everyone who needs it!

• This could be a full time role, or a part time/freelance contractor role.

• Be the founding marketer for the company. Develop and execute inspiring and data-driven marketing strategies across demand generation/performance and social, partnerships, brand, and product.

• Demand generation & performance marketing (50%): Develop and execute marketing strategies to recruit students into both sides of the peer network, to be trained as peer supporters, and to receive peer support services. Run experiments, optimize marketing mix and CAC. Oversee website content and editorial with an SEO-first lens for Flourish Labs corporate website (flourishlabs.com) and product websites (projecthap.com, peers.net). Use marketing for product concept testing/validation. Develop and execute targeted paid marketing campaigns (e.g. around a launch).

• Social (20%): Develop social media strategy and establish Flourish Labs presence on Instagram, TikTok, BeReal, Snap, Twitter, LinkedIn (employee-facing) etc. Set up influencer outreach and manage ongoing relationships. Work with intern(s) to develop and deploy content on our social channels.

• Partner & on the ground campus marketing (20%): Set up partnerships, manage relationships and collaborations with colleges and student groups such as sororities, athletics teams, mental health groups. Plan and execute outreach events on campus, in partnership with Active Minds and other partners.

• Brand & product marketing (10%): Develop messaging for Flourish Labs parent brand and product sub-brands. Own product naming/branding, including re-branding of our app and new brand for peer network. Manage product announcements.

• Be resourceful and a responsible steward of Marketing resources, budget and talent. Bring in and manage interns, freelancers and agency expertise as required - bearing in mind that at this early stage this is more of a roll up your sleeves and get it done role than managing an army of agencies.

• Report and present insights-driven analytics to stakeholders, ensuring constant optimization towards reach and engagement within our target audience.

   

Key qualifications

• Passion for mental health, using technology to solve big problems

• 5+ years of marketing experience, including performance marketing, earned and social media

• Creative thinker, willing to try different approaches, learn and iterate quickly

• Thrive in uncertainty, able to adapt to changing priorities of an early startup environment

• Ability to work independently, confidence to ask for help

• Strategic thinker, able to define marketing strategy and prioritize tactics to execute against the strategy

• Outstanding written and verbal communication skills. We are a remote-first company with people in different timezones, so we rely on clear written communication to get things done.

Preferred qualifications

• Strong project management and organization skills/experience

• Experience working in a startup or startup-like environment

• Understand how college age students think and feel and engage with technology — prior experience targeting this audience strongly preferred

• Experience with any of the tools that we use, including Google Workspace, Notion, AirTable, Zapier, WordPress & others you want to bring in!

We are an early stage startup and a global, distributed, remote-first company. This means you can work from anywhere with a good internet connection, and we occasionally meet up face to face for onsite gatherings. We care about impact, not hours worked. Our environment is best suited to people who want to shape their own role rather than be prescribed exactly what to do, who are willing to roll their sleeves up to get things done, even if it’s not part of their job description. We’re looking for people who think creatively, try different approaches, learn and iterate quickly based on data, who love working in a cross-functional team. If this sounds exciting (and a little scary!), we’d love to hear from you.

At Flourish Labs we embrace and support differences because it is the right thing to do, makes us a more fun and effective team, and helps us build better products for our users, who are equally diverse. We are building our products and our company with people who have lived experience of mental health challenges, themselves and/or as a caregiver to others. We are committed to hiring talent with a wide range of backgrounds and experiences, and enabling them to flourish at our company by ensuring everyone has a voice and opportunity to succeed. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ+ people, veterans, and people with disabilities. We consider part time and job sharing arrangements for any role, just ask.

Equal opportunity statement: We are an equal opportunity employer. If we hire you, it will be based solely on your merit and qualifications directly related to professional competence. We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We’re a peer support company, so support is at our core. We support our team members in the best way we can through competitive benefits and flexible working practices.

All Flourish Labs employees and interns enjoy the following benefits:

• Flexible work location. You can work from anywhere with a good internet connection

• Flexible work time & vacation. We care about you on getting the work done, not when you do it. You decide when you need time off. We offer unlimited personal time off, and we’ll strongly encourage you to take at least 5 days PTO per quarter. And you’ll get your birthday off!

• Attractive salary.

• Company holidays and winter shutdown. We honor 12 paid public holidays a year, and we close between Christmas Eve and New Year’s Day.

• Growth opportunities via your role and professional development/trainings.

   

Permanent employees working at least 20 hours a week (50% time) also receive:

• Equity.

• Comprehensive health care. We cover 100% of premiums for employees and 75% for dependents. We encourage and fund HRA plans so you can save for medical expenses pre-tax. We offer dental and vision insurance in addition to the core health plan. You also get access to OneMedical primary care.

• Mental health. Our health plans have generous mental health coverage. You also get access to Spring Health.

• Generous parental leave.

• 401(k). We will have a 401(k) available for all employees to make contributions to effective January 1, 2023.