Product Marketing Manager

Product Marketing Manager



Retain is the world's first customer insights engine. By sitting naturally in a team’s workflow, Retain enables companies to be strategically customer obsessed. We deliver a system that enables everyone responsible for engaging customers to make data-driven decisions and give a complete view across the entire customer lifecycle.


Retain powers enterprises like Google, Nielsen, and Salesforce. Our leadership team is composed of experienced founders from LiveRamp ($15M funding to $5B NYSE: RAMP), and early employees from Uber (NYSE: UBER), PagerDuty (NYSE: PD), C3 AI (NYSE: AI), and Drawbridge (acquired by LinkedIn).


We recently announced a $23M Series A with backing from Emergence Capital, Baseline Ventures, Upside Partnership, Afore Capital, and Industry Ventures. Gordon Ritter (an early investor in Zoom, Box, Veeva, and Salesforce) and Steve Anderson (first investor in Instagram, SoFi, PagerDuty, Heroku, StitchFix, and many others) sit on our board.


We are a team of friendly and talented people headquartered in San Francisco, but we operate as a remote-first company.


You can learn more about our team and values here:


About the Role:

The successful candidate is passionate about product marketing and AI technologies and has proven experience in increasing awareness, adoption, and engagement of products or services among B2B audiences at scale. You will collaborate with multiple teams to define strategies and create product content (internal and external) across all stages of the customer journey and our marketing channels. You will be data-driven, optimize for what drives successful deal closing, and report the impact of your product marketing plans. This role reports directly to the Head of Marketing.


What You’ll Do:

  • Go-to-Market: Lead and develop go-to-market plans for products.

  • Segmentation: Conduct and leverage market research and competitive analysis and assess the market landscape to identify ideal B2B customer segments and design forward-thinking approaches for each segment.

  • Storytelling: Craft's positioning and messaging.

  • Sales Enablement: Function as a bridge between Product and Sales to simplify product features into tangible customer benefits. Develop enablement assets and training materials, including sales plays, battle cards, demo training videos, and playbooks.

  • Content: Produce thought leadership and product-related materials in the form of blog articles, white papers, eBooks, videos, web pages, and other marketing collateral.

  • Evangelize: Attend relevant events and meet-ups representing as the face of emerging and advanced technologies.

  • Innovate: Collaborate with the Product team to help drive near and long-term product roadmap.

  • Collaborate: Develop customer relationships to determine critical use cases and document customer success stories.


Skills and Qualifications:

  • 5+ years B2B marketing communications experience.

  • Strong ability to effectively communicate complex ideas at different stages in the customer buying journey.

  • Ability to create compelling sales collateral and marketing material, and provide constructive feedback to improve content across the team.

  • Experience working with cross-disciplinary teams across an organization including demand generation, sales, channels, partners, and product management/engineering.

  • Ability to effectively communicate to stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills.

  • Ability to navigate emerging and advanced technology trends.

  • Growth mindset, adaptability, and a drive for continuous improvement.


Education: Bachelor's degree in marketing, business, or other related field or equivalent experience.


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