Marketing Lead (Growth)

We believe that business growth starts with a fantastic product that people want to use. And with Publitas, we aim to create an exceptional experience for shoppers by publishing inspirational catalogs online. We also give our customers, leading retailers such as Mattel, IKEA, Home Depot, and Williams Sonoma, the personalised service they deserve, which has earned us their trust and loyalty. As a result, we have more than 1900 passionate customers and advocates worldwide.

At Publitas we’re looking to add a Marketing Lead who will be identifying marketing channels, solutions and ideas that will efficiently drive customers to the brand and increase revenue. This will also include the retention and reactivation of existing customers. You will be running constant, iterative tests throughout the funnel, and use the results to craft data-driven strategy updates that lift key performance metrics. Lead generation will be at the forefront of any marketing campaign that you undertake.

Responsibilities:

• Take the lead of the Publitas marketing plan, strategy, and tactics.

• Develop the marketing organisation and build, manage and lead a high-performing marketing team.

• Own the lead generation KPI (grow sales accepted leads by #% month-over-month)

• Track and report ROI across marketing activities

• Refine positioning, go-to-market strategy and market segmentation in collaboration with the executive team

• Identify and plan differentiated and impactful marketing strategies, materials and campaigns per ideal customer profile and/or market

• Manage marketing budget and expenditures

• Maintain brand standards and ensure compliance across all marketing and communications channels

• Establish appropriate marketing automation systems and use marketing automation tools to engage customers.

• Strategically identify global target audiences and creatively develop branded marketing ideas for acquisition and engagement.

• Direct and manage collection, analysis and interpretation of market data for short- and long-term market forecasts and reports

• Identify competitors and evaluate their strategies and positioning, and devise counter-strategies

• Identify, and develop partnerships.

• Establish and manage global referral plans and build and cultivate relationships with key partners and influencers in the industry.

• Lead global content strategy and implement rich and engaging content for distribution on social media channels, websites for lead acquisition, and compelling sales collateral for the Business Development Teams.

• Manage PR agency relationships and help with the brand storytelling

• Manage freelancers and their deliverables closely

Requirements:

• 5+ years in B2B SaaS marketing leadership roles in a global capacity

• Understands B2B SaaS marketing (in the retail and e-commerce industries) inside out, including recent trends in product-led growth and go-to-market strategies.

• Experience growing from 1M ARR to 10M ARR (and, ideally, beyond)

• Has previously owned and delivered on a lead/opportunity KPI

• Experienced managing a team, preferably having hired too. Being excited to grow a marketing team around you. Building, leading, and managing direct hires, vendors, and freelancers.

• Relevant Martech experience. The ideal candidate will have the ability to build the marketing tech stack, including setting up the attribution models, experience with implementing marketing automation systems (e.g., Marketo, Autopilot, Hubspot, etc.)

• Experience working across the full SaaS marketing funnel (customer acquisition, conversion, and re-engagement) across the entire marketing mix including online and offline channels).

• Background in demand generation marketing tactics

• Demonstrated ability to increase qualified lead volume

• Experience in brand building and managing a PR agency

• A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPL, CPA, CAC, ROAS, and retention.

• A strong strategic thinker who can translate quantitative and qualitative data/insights into strong marketing strategies and a highly organised “doer,” with a data-driven mentality and a bias towards action and actionable results that can drive effectiveness and efficiencies over time.

• Deep expertise of ad/web/email reporting and analytics platforms, such as Google Ads/Analytics, LinkedIn, Salesforce, Hubspot, etc.).

• Experience of working for a matrix organisation

• Experience in an early growth-stage company is highly preferred.

• Thrives in a lean, entrepreneurial environment. Comfortable putting hands on keyboards as necessary to drive progress in a lean, start-up environment.

Bonus:

• A Bachelor’s Degree in Marketing, Business or a related field

• Experience collaborating with diverse, geographically dispersed teams (preferred)

If you’ve been reading this far, chances are high you're a bit like us:

• You desire to do things better and to improve the world around you.

• You believe that results and impact matter more than hours spent.

• You’re self-driven, and you love the fact that Publitas operates through values & habits such as:

  • Honesty

  • Respect

  • Passion

  • Generosity

  • Excellence

  • Curiosity

What can you expect from us?

• €52k - €105,5k gross salary per year.

• Twenty-five vacation days per year and your National Holidays off.

• A contract of indefinite duration.

• Work from anywhere you desire.

• A monthly shared office space/co-working allowance.

• A one-time home office setup stipend.

• A top-of-the-line MacBook.

• Monthly wellness allowance to stay healthy while working remotely.

• Annual retreats in some of the greatest cities in the world.

• Free books in Kindle and Audible store.

• We'll challenge and support you to get the most out of your potential through personal coaching sessions.

We promise to get rid of everything that stands in your way so you can create your best work. If this sounds like your kind of place, it’s time to get in touch.

Please feel free to contact our Recruitment team at careers@publitas.com if you have any questions.