Performance Marketing Manager

We believe that business growth starts with a fantastic product that people want to use. And with Publitas, we aim to create an exceptional experience for browsing shoppers by publishing engaging content online. We are on a mission to inspire people from all over the world (60M today) through a more sustainable discovery experience. We guide our customers, leading retailers such as Mattel, IKEA, Home Depot, Lenovo, and Williams Sonoma, through the print transition and provide the personalized service they deserve, which has earned us their trust and loyalty. As a result, we have more than 1900 passionate customers and advocates worldwide.

At Publitas we’re looking to add a Performance Marketing/PPC Manager for our rapidly scaling SaaS business. The Performance Marketing/PPC Manager will have complete ownership of Paid B2B Channels, creating and executing campaigns to drive growth and lead generation.

Responsibilities:

• Own all paid digital marketing initiatives across channels including but not limited to Google, LinkedIn, and Facebook.

• Design and execute impactful annual and quarterly performance marketing plans that influence revenue metrics across the funnel.

• Identify creative ideas for lead generation and growth, from new channels to hacking initiatives.

• Create, manage and optimize international performance marketing channels; paid search, paid social, pay-per-click listing, programmatic & display advertising.

• Track and report on all paid marketing campaigns, using data to continually optimise campaign performance - this includes optimising campaigns for incremental ROI.

• Manage day-to-day operations and troubleshooting.

• Contribute to creating the performance marketing strategy together with the marketing & leadership team.

• Work closely with the sales team to continuously improve targeting and to identify unique opportunities.

• Manage the monthly budget across paid media channels in line with KPIs, forecasts, and business objectives.

• Keep up to date with best practices and provide digital thought leadership and expertise across channels Continuously test messaging, audiences & landing pages to get the most out of our campaigns.

   

• 5+ Years experience managing large campaigns, with budgets exceeding six figures.

• Previous experience working for a growing start-up or scale-up or media buying agencies.

• Deep knowledge of industry-standard tools such as Google Ads, LinkedIN Campaign Manager and Facebook Business Manager.

• Strong analytical skills coupled with the ability to synthesize data and consumer insights into successful performance marketing strategies.

Bonus:

• Experience working in the technology, retail, or eCommerce industry.

• Excellent communication and presentation skills.

• Experience in SaaS marketing.

• A bachelors degree in science or engineering.

If you’ve been reading this far, chances are high you're a bit like us:

• You desire to do things better and to improve the world around you.

• You believe that results and impact matter more than hours spent.

• You’re self-driven, and you love the fact that Publitas operates through values & habits such as:

  • Honesty

  • Respect

  • Passion

  • Generosity

  • Excellence

  • Curiosity
    
    

• €37.6k - €74.8k gross salary per year.

• Twenty-five vacation days per year and your National Holidays off.

• A contract of indefinite duration.

• Work from anywhere you desire.

• A monthly shared office space/co-working allowance.

• A one-time home office setup stipend.

• A top-of-the-line MacBook.

• Monthly wellness allowance to stay healthy while working remotely.

• Annual retreats in some of the greatest cities in the world.

• Free books in Kindle and Audible stores.

• We'll challenge and support you to get the most out of your potential through personal coaching sessions.

We promise to get rid of everything that stands in your way so you can create your best work. If this sounds like your kind of place, it’s time to get in touch.

Please feel free to contact our Recruitment team at careers@publitas.com if you have any questions.